H&M AW12

H&M's AW12 fashion trends are similar to the trends I have picked for my market research report. They include burgundy, green and tweed. H&m is a popular high street fashion store and there are approximately 2700 stores across 48 markets. Germany is their largest market with France, the US and the UK closely following. They opened their first store in Sweeden in 1947. They now employ around 94000 people across the world. They are the number one user of organic cotton worldwide and also help support UNICEF with their all for children collection where 25% of the annual sales price goes to the charity