H&M AW12

H&M's AW12 fashion trends are similar to the trends I have picked for my market research report. They include burgundy, green and tweed. H&m is a popular high street fashion store and there are approximately 2700 stores across 48 markets. Germany is their largest market with France, the US and the UK closely following. They opened their first store in Sweeden in 1947. They now employ around 94000 people across the world. They are the number one user of organic cotton worldwide and also help support UNICEF with their all for children collection where 25% of the annual sales price goes to the charity

Gareth Pugh

In design class with Miia, she was telling us about a fashion designer called Gareth Pugh. At 14 he began working as a costume designer for the english national youth theatre. He went on to finish a fashion degree at Central Saint Martins in 2003. He has also interned with Rick Owens in Paris. He was selected to participate in British reality show The Fashion House which he openly admitted he hated. His solo premiere was in London's Fall 2006. British Vogue and celebrities such as Kylie and Lady Gaga are big supporters of his. In 2010 he opened his first fashion boutique in Hong Kong. His designs are quirky but really interesting as his trademark is his experimentation with form and volume