Market Research Report

For combined materials we have to do a market research report for aw12. The three trends I have picked are gothic glam, tweed and forest fruits which is a mixture of blue, green and burgundy. I have to have clothes from the mass, middle and top markets. So for the mass market I went to shops such as Pennys, Dunnes Stores and New Look. For the middle market I went to shops such as River Island, Next and A Wear. For the top market I went to shops such as Brown Thomas. My favourite of the trends is gothic glam as its not just plain black clothes but clothes that are embelished with sparkles and sequins. Below I have included pictures which give an idea of what my three trends look like.